The Mere Exposure Effect is the ability for one to acquire a positive perception of a person, object, or stimulus by virtue of increasing familiarity, hence repeated exposures to the person, object, or stimulus. Proposed by Robert Zajonc, the effect suggests that familiarity, even under conditions of absence of awareness, results in positive affection. The principle is accepted in almost every market, relationship, or even persuasion scenario. Example: The first ambiguous impression of a song is very different from the emotion of pleasure that one experiences after listening to the song several times.
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