Impression management refers to the conscious or unconscious process by which individuals attempt to influence the perceptions others form of them. It involves regulating one’s behavior, appearance, and communication to project a desired image in social interactions. Erving Goffman’s dramaturgical theory describes social life as a performance where people play roles for different audiences. In psychology, impression management is studied in the context of self-presentation, social identity, and interpersonal relationships. While it is a normal aspect of social life, excessive impression management can be associated with anxiety, inauthenticity, or personality disorders. For example, carefully selecting what to post on social media to appear successful and likeable is a common form of impression management.
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